Techsnyder

SAAS CEOs and CROs are always on the prowl for one thing for sure and that is about how do I increase my recurring revenue and profitability. It’s no different for other CEOs but more so for the SaaS folks who are on the run to ring the bell on wall street. I am not going to touch up on the usual obvious avenues but  instead  talk about ways and means of recasting and optimising already existing sources of revenue to bolster the recurring Revenue and profitability. Recurring is the key for profitable sustenance of the SAAS  business model.  Professional Services are imminent but SAAS companies typically shy away from 'Services' in their balance sheets for obvious reasons as they tend to dent margins. To note, SAAS itself expands to 'Software as a Service' and 'Service' holds equal stake in success just that they costs more and that’s the challenge.  If services are streamlined, canned and optimised they can be predictable and recurring sources of revenue turning

SAAS is everywhere, every other product vendor irrespective of the domain wants to launch their existing and new products in SAAS mode. All the surveys and the likes of Gartner and Forrester of the world suggest that SAAS market is not going to be less than ~120 billion USD this year and will only go north. With such a focus on SAAS, there is one aspect which has been underplayed and often subdued and that is the professional services associated with SAAS Products. Are Professional services required at all in the world of SAAS? If it’s going to be all configure plug  and play? Ideally it sounds right but as always, world is far from ideal and SAAS is no exception to it. Even if SAAS products do reach a level of maturity over time, where in a model of just configure, plug and play works, it would still need services. Let me take a analogy of fast food chain, where everything is more or less well defined, modularised and ready to grab and go the moment you order. Please remember that tho