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SAAS-Valency: Sustain Beyond commodification in Banking SAAS

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Needless to say, SAAS (Software As A Service) is the buzzword in the software market today across domains and no discussion in IT corridors is complete without mention of SAAS. Banking and Financial services (BFS) are no different to this magic Sauce called SAAS which will make the software sell like peanuts. I am saying peanuts intentionally because SAAS is like a double-edged sword, it sells more and as it sells more, it approaches being a commodity. Successful SAASification of a product line does signal commodification and it necessitates the product vendors to start playing in the value space rather than fighting the nasty pricing, scale and operational excellence game at commodity level to sustain themselves in the long run.   Most of the CRM, Service Management, Payroll, HRMS software being the first in space to be available in SAAS model have already become commodity and those players are looking at next level to stay afloat above the commodity market and at same to make inroads