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SAAS and the new facets of Partner Paradigm

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SAAS and the new facets of Partner Paradigm   Search   Sustain    Scale Not all SAAS vendors and partners are born as SAAS but in fact most of them are evolving into SAAS and hence both the SAAS vendors and partners need to recalibrate their ways of working as they move into SAAS mode.  Its no news that SAAS is everywhere and is only bound to percolate further, ever increasing market size and all the analyst reports concur on the same. As with any business model, partners play significant role in SAAS too.  The role played by partners and the extent of their involvement in conventional business is way different in SAAS. Partners in SAAS helps vendors to effectively and efficiently Search for opportunities, support in sustaining and scaling the implementations.  Partners are effective and Efficient Search Light for SAAS Vendors:  With SaaS, resell is no more the model of choice and instead its collaboration with partners to sell which is termed as "co sell". Partners, typicall

SAAS and the Services Conundrum

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SAAS is everywhere, every other product vendor irrespective of the domain wants to launch their existing and new products in SAAS mode. All the surveys and the likes of Gartner and Forrester of the world suggest that SAAS market is not going to be less than ~120 billion USD this year and will only go north. With such a focus on SAAS, there is one aspect which has been underplayed and often subdued and that is the professional services associated with SAAS Products. Are Professional services required at all in the world of SAAS? If it’s going to be all configure plug  and play? Ideally it sounds right but as always, world is far from ideal and SAAS is no exception to it. Even if SAAS products do reach a level of maturity over time, where in a model of just configure, plug and play works, it would still need services. Let me take a analogy of fast food chain, where everything is more or less well defined, modularised and ready to grab and go the moment you order. Please remember that tho