Posts

Showing posts with the label EVALUATION

5 SAAS Metrics potential customers can leverage for Evaluation: Data driven immune to Sales/ Marketing stunts

Image
SAAS is no more a buzz word and has progressed to be mainstream way of selling software, it is growing by leaps and bounds and progressing towards being de facto way of selling software. SAAS offers lucrative and predictive revenue model to the vendors and at the same time eases the capex pressure on customers paving a way for win -win situation and hence the tremendous growth potential. Handling the kind of growth, revenue offered by SAAS and there by scaling the company requires careful and actionable insights from performance metrics. There are innumerable number of metrics which are tracked by SAAS vendors but is there a way those metrics can be of use for Customers to select a SAAS vendor, it’s not about the SAAS selection criteria but it’s about making sense of SAAS metrics tracked by SAAS vendor from customer perspective.  Not all but there are few metrics from the lot which are relevant to potential customers and   can help them to evaluate SAAS vendors. Best part is that these